first year students at the University of Connecticut, this involvement video was produced by the Department of Student Activities for the Department of Orientation Services.

        The project was also produced in cooperation with University Communications, as well as multiple campus organizations including UCTV, WHUS, Student Recreation Services, Connecticut Reparatory Theater, the Daily Campus, and UConn Spirit, Pride, & Tradition.

         Deliverables included a full orientation video (above) that will be part of the mandatory first year student orientation, as well as 12 segmented social media clips (left) with platform specific aspect ratio and visual edits made.